Let’s just get this out of the way- I never fully understood the saying “put your money where your mouth is.” Expressions have never been my forte. This article is about taking action and making smart choices as a consumer. But that doesn’t make for a very interesting blog title. Anyway, here we go.
If you know me or have read any of my previous blog posts, you know that I have no problem calling out sexism when I see it. In fact, *sips from mug of White Male Tears* it’s actually a source of joy for me, to do my part to squash the patriarchy at every possible opportunity. It’s pretty easy to look at the beer industry (as well as the beverage industry in general) and find inequalities between men and women*, from the way their treated at the time of service, to the types of jobs they hold at the brewery level. Calling these instances out and talking about them is important. But what do we do about it?
Well, I may not have an all-encompassing answer for you regarding these complex problems. However, I know at least one way to make yourself heard, and it comes down to the concept of “voting with your dollar” or using your power as a consumer to make conscious choices about where you spend your money. Ladies, I know what you’re thinking: “But Victoria, we only make 77% on the dollar to what males make, I don’t have piles of money to be spending on all the companies I’d like to support!” Girl, I hear you. So I’m going to make it easy for you, let’s talk about the bars you go to. If you’re reading this, you probably like drinking (can I get an amen?) and no matter how much your bank account may be hurtin’ this month, let’s be real- you’re probably going to go out and buy a pint or 5 anyway. So take your beat-up credit cards and head to an establishment where ladies are thriving in senior leadership positions or are owners. Show them that you dig what they’re doing and the places they’ve created, and appreciate them for the badasses they are.
Below is a list of bars that my friends and I like to go to in Toronto that are owned or spearheaded by strong women. If you have more that you want me to show love to, tweet them to me @_VictoriaBrews! Shoutouts to The Danforth for having so many BossLadies!
There you have it. Now get out to these bars and make it rain on these ladies! Just kidding, you should probably just politely pay your tab like a normal human.
* I’d also like to acknowledge that there is substantial inequality faced by those in this field that identify as non-binary, and that these issues also disproportionately affect women of colour. However, I do not feel that my lived experience allows me to speak authentically on these topics, and encourage you to research literature written by my awesome friend Robin Leblanc, and interviews done with my other super cool friend, Renee Navarro, for some more intersectional perspectives.