PRESS RELEASE: Co-owner of Muskoka Brewery Takes ownership of Vancouver Island Brewery


VIBCORPTRANSPARENCYthumbYesterday, The president of  Vancouver Island Brewery Barry Fisher announced that he is passing the torch to new ownership and new leadership. Why is this relevent to us here in Ontario you ask? Well effective yesterday , Barry formally entrusts the ownership of Vancouver Island Brewery to Bob MacDonald, co-owner of Muskoka Brewery. As well, Barry announced that Tim Barnes will come on board as President.

We don’t often hear about one craft brewery owner taking control of another craft brewery but with the growth of Muskoka Brewery it is not a surprising move.

For the the full Press Release see below.

Media Release – June 15, 2016

To Vancouver Island Brewery fans and Canada’s local beer community, 

As you all know, I love Vancouver Island Brewery and we have been proud to serve premium quality craft brewed beers to the loyal communities of British Columbia for more than thirty years. Well, now, after all these years it is time to move on and pass the torch to a successor who will carry on the quality beer legacy that Vancouver Island Brewery has accomplished.

My old friend Gary McMullen, CEO and founder of Muskoka Brewery, introduced me to his partner and co-owner, Bob MacDonald. I first met Bob in January of 2015 and as I got to know him better I realized that Bob was passionate about the beer industry and his and my values were very similar.

Over the years, I have followed the growth of Muskoka Brewery with great interest as one does when he knows the founder. Like many craft brewers, Gary started Muskoka to live out his passion for beer; however, as the business grew, so did the need for financial resources for expansion. Gary was introduced to Bob as a potential investor. Seeing that Bob was committed to a long term vision, the two became partners in building Muskoka into the successful brewery that it is today.

Effective today, I formally entrust the ownership of Vancouver Island Brewery to Bob MacDonald. True to Bob’s ownership and management style, all operations and decision-making will remain on Vancouver Island and the brewery will continue to operate independently. I am certain that Bob’s long-term vision and orientation to investing for growth in the business will be welcome news to our long time loyal employees, many who have been with the brewery for twenty to thirty years – these are the people who built Vancouver Island Brewery.

To ensure the future growth and success of the brewery, Bob felt it was important to find a strong leader with a demonstrated track record, someone with similar values and roots in the beer community. I am pleased to announce that Tim Barnes will be the new President of Vancouver Island Brewery.

I have a great deal of respect for Tim and I believe he has the vision and experience necessary to lead Vancouver Island Brewery through this next chapter. Most importantly, I know that Tim shares Vancouver Island’s values and will uphold our commitment to our employees and our community.

In Bob and Tim’s hands, the brewery will now have the strong leadership it needs to go to the next level of producing award winning craft brewed beers.


Barry Fisher

PRESS RELEASE: Ontario Self-Guided Brewery Discovery Routes Bigger and Better for 2016


More news fresh from the brain of ever-helpful and informative OBN – Ontario Tourism has announced their 2016 initiative celebrating food, beer, and other Ontario-made goodies in their Brewery Discover Routes platform!  Take a look at the homepage here.

Check out the full Press Release below!


Self-Guided Tours of Craft Beverages and Local Food Across Ontario and Its Protected Greenbelt Launched for Ontario Craft Beer Week 2016

TORONTO, ON–(Marketwired – June 09, 2016) – As Ontario Craft Beer Week celebrates local beer across Ontario, self-guided Brewery Discovery Routes provide five complete itineraries for folks looking to get out and explore breweries, cideries, Feast On restaurants, and local attractions. Along the way, participants can indulge in the flavours of artisanal cheeses, lovingly prepared culinary treats using fresh, local ingredients, premium craft beverages, farmers’ markets and scenic outlooks.

First launched in 2015, the 2016 expanded version includes nearly 150 independent craft beverage producers, over 100 Feast On restaurants and additional points of interest across Ontario and its protected Greenbelt. Some 250,000 maps will be distributed for free to residents throughout the province and all the routes are also available online at

“Brewery Discovery Routes are the full package, showcasing Ontario’s independent, craft beverage producers, restaurants, artisanal cheesemakers, shops and farmers’ markets. They are the backbone of the rural economy and tourism landscape,” said Greenbelt Fund CEO Burkhard Mausberg. “The experiences let you taste the difference local makes from drink to food.”

“There is a great story behind every brewery in Ontario,” says Cam Heaps, co-founder Steam Whistle Brewing and chair of Ontario Craft Brewers. “Ontario Craft Breweries are ideal places for visitors to learn about the local brewing process, tour historical buildings, sample premium, award-winning brands and meet the real people behind the real craft beer in Ontario.”

“In Ontario we’ve seen a major growth in brewery tourism with a new survey showing beer, burgers and gastropubs are the favourite destinations of 32% of food tourists,” said Beth Potter, President & CEO of the Tourism Industry Association of Ontario. “The Brewery Discovery Routes Map is a great new tourism product that builds regional connections to deliver an economic boost to the tourism sector in rural communities.”

While sampling is part of any brewery tour, participants are reminded to drink responsibly and establish a designated driver if touring the Discovery Routes by car. Most breweries, cideries and distilleries have bottle shops on site so visitors can take their favourite craft beverage home with them to enjoy.

The project was made possible with an investment from the Greenbelt Fund to support local food literacy and encourage Ontarians to enjoy local more often.

About Brewery Discovery Routes:

Brewery Discovery Routes is a partnership of fifteen Ontario organizations and tourism partners, including: the Greenbelt Fund, Friends of the Greenbelt Foundation, Greenbelt Fresh, Greenbelt Farmers’ Market Network, Dairy Farmers of Canada, Ontario Craft Brewers, Ontario Beverage Network, Ontario Culinary Tourism Alliance, Ontario Craft Cider Association, Ontario Craft Distillers Association, Central Counties Tourism Durham, Grey Bruce Tourism, Tourism Windsor Essex Pelee Island, Ontario Hop Growers’ Association and the Centre for Environmental Sustainability in Healthcare

About the Greenbelt Fund:

The Greenbelt Fund changes the way we eat food in Ontario. Our innovative investments get more local food onto the plates of Ontarians. We work with businesses, institutions and NGOs to make Ontario’s farmers the first choice for consumers. The Fund’s work has generated a 13-fold return on our investments, permanently changed the food value chain, and improved local food awareness and education around the province. As a not-for-profit, the Greenbelt Fund is supported by public and private sources.

For more information, contact:

Christine Mulkins
Ontario Craft Brewers

Erica Woods
Greenbelt Fund
Communication Manager, Greenbelt Fund
416-960-0001 ext. 306

Nickel Brook announces Nickel Brook x Arkells x Detour Coffee “Morning Brew” Brett Coffee Pale Ale





Are you attending Sessions Toronto this weekend?  I am, and if there’s anything I love, it’s music and beer.  As you can probably expect, I was pretty pleased to see this Press Release in my inbox this morning!

Fresh off the presses today, Nickel Brook has announced their partners for their Sessions Toronto/Collaboration Nation beer.   Full text of the press release below!




Burlington, Ontario – June 9, 2016 – For Immediate Release

In preparation for Sessions Toronto and the Collaboration Nation

contest, Nickel Brook Brewing Co. is excited to announce the details of

their collaboration with Hamilton-based rock band Arkells and

Burlington-based coffee roasters Detour Coffee. Called “Morning

Brew”, the beer is a Brett Coffee Pale Ale made with freshly-brewed El

Vendaval coffee from Costa Rica.

Arkells – photo care of

Inspired by their new album, Morning Report, and their love for great

coffee, Arkells, Detour and Nickel Brook wanted to create a truly special

coffee beer. Using a unique strain of Brettanomyces yeast , German and

American hops, and freshly brewed Detour Coffee, the three parties

have created a one-of- a-kind collaboration brew! Front-man Max

Kerman and lead guitarist Mike DeAngelis joined brewmaster Patrick

Howell and roaster Geoff Woodley a few weeks back to brew up 300

liters of coffee and blend it into the Brett Pale Ale. After ageing and

mellowing, it came out perfectly!

Aromas of apricots and biscuits make way for a mouthful of toffee,

pineapple, and gooseberry. Hints of jalapeno and chipotle are present,

along with a distinctive coffee bite in the finish.

Working with the Nickel Brook design department, Mike DeAngelis

also created an exclusive label that’s sure to become a collector’s item

for fans everywhere. A true collaboration, this beer brings the science

of brewing, the art of coffee roasting, and the creative spark of Arkells

for an exclusive beer you wont find anywhere else. 

Morning Brew will be premiering exclusively on tap at this weekend’s

Sessions Toronto festival at Yonge and Dundas square. Fans can vote

for the beer in the Collaboration Nation contest, with the winner

receiving a one-year LCBO listing.

PRESS RELEASE: Henderson Brewing Company Grand Opening


Yet another brewery opening up in the Junction. This time is it Henderson Brewing Company. They will be cutting the ribbon this Saturday (June 4th) 11:00 at 128A Sterling Rd. Henderson founded in 2014, is looking to celebrate the stories and culture of Toronto through the beers they will be brewing in their shiny new brewery. The Tap Room and Bottle Shop are now open 7 days a week from 11:00am to 10:00pm.

Full press release below regarding the brewery and the grand opening.

June 1st, 2016

Henderson Brewing Company is calling all Hendersons to join them in
cutting the ribbon at their Grand Opening

Grand Opening events will take place on June 4th from 11:00am to 10:00pm at
128a Sterling Rd.

Toronto, ON – On Saturday June 4th, Henderson Brewing Company is opening its doors to the people of Toronto and is calling all Hendersons to come out and help them celebrate.

The newly open Henderson Brewing Company is located at 128A Sterling Rd. in the heart of the Junction Triangle. Named after the earliest known Toronto brewer, Robert Henderson, the brewery would like to honour its namesake and invite all beer-loving Hendersons to share in cutting the ribbon at their shiny new brewery. Every Henderson who participates in the ribbon cutting ceremony will receive a commemorative t-shirt and will be in the Opening Day photo. Hendersons are requested to arrive at the brewery by 10:45am on Saturday June 4th to get set up.

You don’t need to be a Henderson to come and join the party. Opening Day celebrations will be open to everyone from 11:00am to 9:00pm on June 4th at 128A Sterling Rd. Come down to catch some live entertainment from Mark Thackway Acoustic Band, The Sudden Valley Boys and DJ ShakeDown Street. There will be fun for the kids, free brewery tours, food by Feed the Six Food Truck and Henderson beer specials all day long.

About Henderson Brewing Company: Henderson Brewing Company is an award winning, independent, neighbourhood brewery in downtown Toronto. Founded in 2014, Henderson is all about celebrating the stories and culture of Toronto through the beers they brew. The Tap Room and Bottle Shop are now open 7 days a week from 11:00am to 10:00pm.

For more information on the Grand Opening, please visit:

2016 Edition of the Craft Beer Passport

Press-KitWho doesn’t like a good pub crawl from time to time? Well this years edition of the Toronto Craft Beer Passport makes a crawl even easier. In previous years the passport could consist of bars in
both the West and East ends of the city. Making a crawl tough, but this year there will be two passports with 20 destinations each. Using the passport will give the holder one $2 craft beer (12oz) from a list of three, at the participating bar between June 1st to November 30th.\
This change will allow from a greater concentration of bar and breweries giving the user affordable craft beer minutes away from each other. The passport allows the user to explore Toronto while supporting local bars and breweries.

Currently the passports are available online ( and at select bars starting June 1 for $20 each or $30 for both.

The official launch party for the passport will take place tomorrow night (June 1st) at Revival Bar and will include samples from Rainhard, Great Lakes, Beau’s, Henderson, Collective Arts, Nickel Brook and Side Launch. Find all the details from the party on their official Facebook page.

PRESS RELEASE: Big Rig Brewery, NHL veteran Chris Phillips release Salute 1179


Well the summer is on the horizon, which means the NHL playoffs are starting to wind down. Lon Ladell (Brewmaster) and his partner Chris Phillips (former Ottawa Senator) are brewing up a new collaboration to add to the brewery’s core line.  Salute 1179 will be a 4% light lager which will be hitting the LCBO shelves mid-June, as well as direct at the brewery and at bars and restaurants across Ontario.

See the full Press Release below

OTTAWA—(May 26, 2016)

Today, Big Rig Brewery officially releases Salute 1179.

Although a brand new beer to enter the brewery’s core lineup, Salute 1179 has been years in the making.Salute

Big Rig Brewery brewmaster Lon Ladell had a standing offer on the table for Chris Phillips, his partner and long-time NHL defenseman, since the inception of the brewery.

“I told him almost from day one, ‘I want to make a beer with you. Whenever you’re ready, let me know!’”

The gruelling NHL schedule and his commitment to his family and community made it difficult for Phillips to find the time. However, earlier today Phillips officially announced his retirement from professional hockey—and his first foray into brewing.

Ladell and Phillips didn’t need a long conversation to decide on the style of beer they wanted to craft together.

“My favourite beer is Lon’s pilsner,” Phillips says. “I knew I wanted to make a beer with him that was similar in style, but a little more sessionable. Something that anyone can enjoy anytime, anywhere.”

The result is a 4% lager brewed with Saaz hops. It’s bright, full of flavour and incredibly refreshing. And, just as Phillips desired, it truly is a beer anyone can enjoy anytime, anywhere.

The name Salute 1179 is a nod to the number of games Phillips played—an incredible feat, especially with one team—but also goes well beyond just that.

“This beer is a salute to you—for your passion, loyalty and dedication to your own craft, whatever it is,” Phillips says. “Continue to pursue dreams and defy expectations.”

Salute 1179 will be available in 473mL cans in the LCBO beginning mid-June as a summer seasonal. It will also be available direct from the brewery, and on tap at bars and restaurants across Ontario throughout the year.

Founded in 2012, Big Rig Brewery is led by brewmaster Lon Ladell. With 20 years of experience, he expertly reinvents traditional styles and creatively crafts emerging ones. It’s no surprise the brewery has won numerous awards in a short span of time for its standout beer including New Brewery of the Year in Ontario (2013), 19 medals at the Ontario Brewing Awards and one gold medal at the Canadian Brewing Awards.

PRESS RELEASE: Half Hours on Earth Brewery announces online pre-ordering


Many of you might have never heard of Half Hours on Earth Brewery, but if you live Farmhouse/Brett Ales like we do then you need to pay more attention to the brewery. Half Hours on Earth Brewery is a small batch brewery located in Seaforth, Ontario, Canada.  The brewery will be launching a Pick-up service, as well as a home delivery service which is still in the works. See the full press release below

For Immediate Release – May 25, 2016

Half Hours on Earth Brewery announces online pre-ordering

Seaforth, ON – Huron County’s destination brewery, Half Hours on Earth, is proud to announce details of their online pre-ordering services.

In order to better meet the demand for their unique, small-batch beers, Half Hours on Earth now allows customers to order beer ahead of time so that it is available for pick up from the Main Street brewery.

Focusing on Farmhouse Ales, American Wild Ales, and 100% Brett Fermentation beers, Half Hours on Earth is currently open for retail sales every Saturday from 11am – 6pm.

Owner and founder Kyle Teichert says the addition of online ordering is in response to the overwhelming popularity of the fledgling brewery’s beers. “We have people driving from Toronto to try our beer as well as a lot of people passing through Seaforth on the way to the cottage who want to pick up some local beer,” he says. “Letting people order and pay for beer ahead of time means we’ll be able to ensure people get to try what they want and that, as a very small company, we’ll have more time to interact with our growing local customer base who come in to chat and sample beer.”

Half Hours on Earth Brewery’s next retail and brewery pick-up hours will take place Saturday May 28th.

 For more information and to pre-order beer, please visit:

About Half Hours on Earth

Half Hours on Earth is a small batch brewery located in Seaforth, Ontario, Canada.

With a focus on beers that impart a refreshing dryness with yeast forward flavour and aromatic characteristics, Half Hours on Earth is dedicated to introducing the Seaforth community to beers that are as interesting as the people who live here.

Beer Subscription Boxes Part 1: OTR Bartending Services


This is the first part of a series dedicated to exploring the newly popular option of Craft Beer Subscriptions – boxes delivered to your door, usually monthly, filled with craft beer.  The idea behind these are usually twofold: exclusivity (usually beer that one cannot find in the LCBO or TBS), efficiency (breweries from around Ontario or even Canada that one cannot access reasonably), as well as limited-time offerings catered to each month or user.

Reddit is a funny place.

If you have never been to the  r/TorontoCraftBeer sub-reddit, it’s a place where a very small number of Toronto beer nerds hang out and ardently discuss articles, breweries, and events in Ontario.  This was where Adam Kurello and Chris Tarsitano pitched their idea as an expansion to their existing service, On The Rocks Bartending Services; a craft beer-of-the-month club.

In some discussion with OTR, their offerings were originally not exclusive or efficient, and placed the link to the subscription site online for feedback from Toronto’s most savvy beer people, where it was promptly given (probably too much) constructive feedback.  Heading back to the drawing board, OTR sent me a their May Craft Beer of the Month club box for delicious evaluation, and I thought it’d be a great time to kick off a new multi-part series to educate beer drinkers and decipher which of the many beer subscription services in Ontario make their beer tastes and wallets happiest.

The Box


OTR’s site about the club, while still under construction, is all about letting you know what you’ll get.  I found this system to be the opposite of some other subscription services, where the box remains a mystery until you get it at your door.  While there are benefits to both, I think there’s something positive to be said for the amount of planning ahead it takes to line up this type of brewery-tripping to get beer you can’t get at your LCBO.

OTR says that in each monthly box, you’ll receive two bottles or tall cans from 4 breweries (totaling 8), one each in the four compass directions of Ontario – In the case of the box I got, Stonehammer from Guelph, Brock Street from Whitby, Brimstone from Ridgeway, and Highlander from just north of Huntsville.  You also receive 6 bottles or cans of their Craft Beer of the Month, which is selected by the team at OTR, for your enjoyment, which in this case, was Barnstormer’s Billy Bishop Brown (which, at the time, was not yet in Beer Store locations, I am told).

As one can see from the image, I was not disappointed in the selection – the beers received were unique and not regularly available to me, a great selection of styles, and held up to the promise of the amount of beer I would be getting for what I would pay if i subscribed.  On to the stats:

Cost/Commitment: $49 a month, tax and hand delivery included.  3, 6, 9 or 12 month memberships.  No cancellation fees.

Predicted Value: about $40 for this particular box

Exclusivity: Save for the Barnstormer beer of the month, I would not normally make my way to these breweries from where I am located.  This will evidently vary geographically (for example, Brock St. in Whitby is a 10 minute drive away for me, and I’m sure there will be a point where a person receives cans from the brewery next door, but that’s just the way these things work), but for the cost and predicted value, you are paying so little of a premium that it’s not worth the complaint.  And, of course, these beers are not widely distributed, so you’re likely going to be trying a great majority of new stuff, which is the point, no?

Efficiency:  In a world where there’s tons of terrible craft beer that is often priced at the same as the excellent stuff, boxes like OTR’s give you the chance to try new things from places you may have never been or ever seen.  I find OTR’s box to be of excellent value for a dollar as far as exploration goes; the fun of peeking into your freshly-delivered beer box once a month is something that I really get a kick out of.

Interested in subscribing?  The folks at OTR have let us know that you can get 5% off by using “BottomlessPint” as a promo code here: Sign Up

Stay on the lookout for the next parts of our ongoing Beer Subscription Box series!

Are you a subscriber to a “Beer Box” already?  Have a favourite?  Let us know on Twitter @bottomless_pint!



BREAKING: Beau’s Sells Brewery to Staff via ESOP, Guaranteeing Independence


I almost made the title of this article “Beau’s Announces Intent To Sell Brewery”, but then I couldn’t stand the inevitable click-bait accusations.

With a raucous battle cry, Tim and Steve announced to employees on May 16 that, as of July 1, 2016, Beau’s will begin selling the entirety of it’s brewery to its employees via an Employee Share Ownership Plan, or ESOP, and employees will buy shares over time.

With that said, speaking with Steve Beauchesne this morning on an early phone call, it seems he wants everyone to know how proud he is of their brewery, and that he wants it to remain independent and “cement that independence, not for the next 10 years, but for the next 100”, he affirmed.

“It seemed an appropriate gesture for our upcoming 10-year anniversary” Steve explained. “News about craft breweries is dominated in the news by selling out, and not for their beer.  To me, it has been important for me to find a way to give back to the employees, and I feel this is now the time to stand up and say that independence is a viable business.”  Steve has no plans to leave the business.



Late last year, Toronto brewery Mill Street was purchased by Labatt, which shook up the Ontario craft beer world and made a lot of beer nerds and writers alike think, for the first time that this could happen to any of them.

Beau’s was particularly vocal, issuing a press release touting themselves as “Canada’s largest craft producer of organic beer” and encouraging Mill Street employees to apply for their open positions.  Independence has always been at the forefront of the Beau’s organization, and this move indeed signals an affirmation of independent existence forever.

Steve went on in our chat to talk about the fans – “The people who have supported us have been the reason for our success, and all they’re asking for is for us to always be around for them the way we are now.  The comments from fans are always, you know ‘please, never sell out!’, and this is how we’re giving back to them.”

Announcement video:

Full text of the press release below!



Vankleek Hill, May 17, 2016Yesterday morning, Steve Beauchesne, CEO of Beau’s All Natural Brewing Company, Canada’s largest craft producer of organic beer, took centre stage in Ottawa’s ByTowne Cinema amidst the brewery’s employees to announce the news of its imminent sale under an Employee Share Ownership Plan (ESOP).

Since its inception in 2006, Beau’s has experienced rapid growth at a compounded rate of 45 per cent year-over-year, and now employs approximately 150 full time staff. The offering of the ESOP is in keeping with Beau’s legacy as a fiercely independent, Canadian owned and family-run operation. The employees will become co-owners and an even greater part of the Beau’s family, with shared responsibility for the brewery’s future and continued growth as it sets to expand across the country by the end of the year.

“My Dad and I started Beau’s ten years ago with the promise of making excellent, flavourful beer, and using our brewery as a force for good,” says Steve Beauchesne, CEO of Beau’s All Natural Brewing Company. “Our success during this time is strongly rooted in the support of our employees and fans, who have always believed in our promise.”

On July 1, 2016, Beau’s tenth anniversary, the company will start the process of selling the brewery to its employees.

ESOP offerings are particularly rare in the craft beer category, with only a select handful across North America, signaling Beau’s fearlessness to go against the grain in order to maintain the integrity and independence of their company.

“By handing the reins over to our employees we are saying this changes everything, because this change is everything,” adds Beauchesne. “We look forward to our expansion and success across Canada, with the help of our new company stewards.”

2016 marks an exciting year for Beau’s. This announcement comes as Beau’s reaches the milestone of ten years, and will be followed by a series of commemorative initiatives – from now through June 2017 – including philanthropic projects, community recognition, merchant appreciation, limited-edition brews, and a fresh new brand look and feel.


About Beau’s All Natural Brewing Company

Founded on July 1, 2006, Beau’s All Natural Brewing Company (Beau’s) is an independent, Canadian craft brewery run by a close-knit family and friends. Beau’s is Canada’s largest craft producer of organic beer. The Certified Benefit Corporation (B-Corp) produces certified organic beer including its flagship Lug-Tread, Kissmeyer Nordic Pale Ale, and The Tom Green Beer. The company supports hundreds of independent arts and community-building charitable organizations every year. Founded by father and son, Tim and Steve Beauchesne, the independent brewery will be rolling out its portfolio of craft beers across the country, expanding into major markets from the west to the east coast. Beau’s is currently available in Ontario, Québec and New York.


5 Things I Wish All Beer Nerds Would Start Doing

Screen Shot 2016-05-15 at 9.53.32 PM
4 Beer Nerds in the wild drinking from their local watering hole. The Festival-branded 5oz glassware is native to their geographic area.

In the craft beer world, we like to brand ourselves as a welcoming and friendly industry that is filled with people and companies that are more like friends than competitors. Yet, there’s still so many people too intimidated by condescending beer nerds to get into craft beer, people that back away hesitantly from their local breweries clinging to their wine glasses with white knuckles.  Humour me here, let’s pack away all of our certifications and beer biases for a hot minute and get back to why craft beer is so great- community. Too far up your own butt to know how to do that? Don’t worry, I got you covered- in a fancy listicle format because who doesn’t love listicles??  HERE’S HOW:

  1. Stop bashing people’s beer choices.

If you think you’re going to switch somebody off of a corn-based macro brew to your barrel aged saison by berating and belittling their beer choices- you’re going about it the wrong way. I know, we all get a bit caught up in the excitement and wonder that is locally made, quality driven, and naturally created beer. It’s easy to become blinded by passion for quality and complexity in your beer and let it take over your better judgement. That’s why I’m here. So don’t. Okay? It’s mean and it’s not cool, especially when you know that person paid money for that beer.

2. Remind yourself that craft beer is for everyone- not just you and your super rad friends.

Remember when men used to think women couldn’t drink beer? That was pretty terrible and no fun at all. Can we please just let everyone enjoy beer now? Don’t overlook a person or rule them out because of the group of people they associate with. Don’t assume Brad in the Leafs Jersey only enjoys crushing Budweiser in the locker room, he is just as capable of enjoying and respecting craft beer as you are.

3. Be confident in your own preferences and tastes, and let that be enough.

Be confident enough that you don’t have to try to validate yourself by bullying someone else into agreeing with you about what specific orchard fruit is on the nose of that Belgian ale you cracked open. Shoving beliefs of any kind down a persons throat is generally a terrible idea, but it can be pretty discouraging to a person just starting out their foray into craft beer. I’ve said it before, but beer is totally science, so take a hint from scientists and encourage people to prove you wrong and give you different results from the particular beer experiment in your hand. Any time I’ve spoken with Brewers about their beers, they’re intrigued and open to hearing about what flavours and feelings you get from their brew, so don’t take it upon yourself to decide that there can only be one correct way to experience any given beer. Science, bitch.

Screen Shot 2016-05-15 at 10.09.03 PM
Bar Hop Peter St.- Natural habitat of the wild Torontonian Beer Nerd. Photo by Mike Burton.

4. Understand that craft beer is not the be all and end all of beverages.

The Craft Beer world is amazing, but there are many different worlds our there that are amazing to a lot of people. Let’s talk about Brad again. Maybe he’s crushing a Budweiser. What you may not know is that maybe he’s hesitantly enjoying that Budweiser because last night he dipped into his private scotch collection that he’s been grooming for years and got a little too crazy and just wants something different today. Brad is a genius when it comes to scotch and knows a whole lot more than you, and places a lot of value in scotch rather than beer- but you didn’t know that when you interrupted him and trashed his beer choice. Respect that, appreciate it, and give that Brad some props for having a beer at all. Because he’s a whole lot closer to being persuaded to drink craft beer than a full-on beer hater. Feel me? It is okay for people to not enjoy beer.

5. Don’t take yourself too seriously.

I’ve met a lot of people who have been in the beer industry for longer than I’ve been alive, and they are the first ones to reach over and shake hands and make friends and buy rounds, and most of the time they aren’t the ones bashing anyone else. Remember that beer has been around for a pretty long time, and just because you developed a passion for it when it started to become trendy, does not make you an expert. Be forgiving and allow yourself to enjoy a beer without scrutinizing it too carefully, or attend a party without trying to convert someone to craft beer. It’s just beer after all, we’re all going to carry on living our lives after we finish our pints. And don’t get me wrong, if you love craft beer, please indulge in all of the resources and literature and certification programs there are in this world and soak up every piece of information you can. Learning is seriously the best. Just remember why you liked beer in the first place, and allow yourself to take it easy every now and then.

Thats all for now. Feel free to disagree with me, or if you’d like, add to this list. I’m open to discussing with anyone who has an open mind. Let’s try a bit harder to live up to the reputation of the inclusive community that we started out as and are known as, and appreciate the different places and backgrounds that all beer drinkers come from.